Marketing in the digital world with multiple channels of communication, contacts and content is an administrative challenge. Adding site changes, online collateral, social media, and inquiries from Sales and other departments and marketing can become a nightmare.

Marketing Portal provides a portal for marketing teams to track campaigns, events, collateral, and related tasks, documents and activities. Access third-party marketing tools for email campaigns, graphic designs, or social media with portal tools. Employees can submit service requests and access content via the MyMarketing portal.

Marketing Portal allows the marketing team to organize and manage campaigns and projects through a single portal that is part of the entire Digital Work Facility.

What can a live demonstration do for you?

  • Learn why Office 365 and SharePoint are the ideal platforms for your business, teaming up, improving collaboration, enhancing communication, and more.
  • Understand how easy it is to get up and running on Office 365 and SharePoint.
  • Discover the rich ecosystem of Office 365 features, facilitating the collaboration of organizations and teams across different departments with a consistent look.
  • At the end of the live demo, you will have the tools and knowledge you need to take the next step toward business transformation. Most importantly, you will find out why Marketplace is the key to help you saving your money and quite easy to get started.

 

Manage and Track Activities

Marketing departments have ongoing new activities, different types of campaigns, collateral creation, website development, and social media marketing. Marketing Portal provides employees with the tools to track these projects and all related content, processes, and content.

Manage events and campaigns from creativity to completion. Link relevant documents, images, calendars, media, tasks, budget items, and vendor contacts. Database, social media and messaging management. Connect with email marketing, social media tools and other services. View results in a central dashboard.

Marketing Portal is a major hub for bringing the structure to a mixed mix of activities.

Organized Access to Content and Service

Store, manage, create, search and share data, white papers, press releases, latest customer stories. Perform marketing tasks, such as updating product pages on your site, posting new price lists, or providing information on upcoming webinars. Whether its Sales, customer service management, or executive management, everyone needs something from marketing.

With MyMarketing Service Portal, empower internal customers to access and find the resources they need. If it is not on the service portal the employee can send a service request and monitor its status rather than chase email streams. Marketing Portal ensures that content, information, calendars, and activities are organized into a visual central portal for use where resources can be easily found, and services are available.

Drive Creativity and Collaboration

Marketing Portal goes beyond just managing the tasks and collateral to deliver the best of Office 365 and SharePoint. It provides group collaboration with conversation, online meetings, chats, and a knowledge base.

Like all of  Marketplace’s digital portal services, Marketing Portal integrates with SharePoint content management capabilities and powerful new collaboration tools from Office 365. From the staff portal , the marketing team can use Groups, OneDrive, Planner and Video smoothly. It can connect with your favorite marketing tools like MailChimp and social media sites like LinkedIn and Facebook.

With Power BI, measure web traffic and other statistics with Google Analytics or other tools. Unlike similar products, Marketing Portal combines marketing management and collaboration in a Digital Workplace.

Features

Campaign Management

  • Keep track of campaigns, events, data, and activities
  • Publish a marketing campaign on your marketing calendar
  • Keep track of tasks, documents, contacts, and costs associated with the campaign
  • Links leads and other information such as email open rates and clicks are downloaded from third-party tools.
  • Manage contacts list and subscribers

Social Media Management

  • Keep track of social media communities
  • Develop and share content
  • Monitor and evaluate the effectiveness of social media

Website Management

  • Managing web content
  • Link to web metrics and analytics
  • Track changes and update of site
  • Manage reports and SEO materials
  • Manage website asset

MyMarketing Service Portal

  • Provide internal customers with a service portal to make requests and easily search for resources and content
  • Drive Self-service with knowledge base and FAQ
  • Publish marketing releases, events, and calendars
  • Access content and media through a resource center
  • Send and view service request status

Service Request Tracking

  • Capture and track service requests
  • Optionally capture service requests from emails, web forms or portals
  • Automatic notification
  • Use for site changes, events, collateral, or other requirements
  • Reporting service request

Marketing Staff Portal

  • Secure portal to optimize the marketing team and productivity
  • News, calendars, documents, discussions and follow-up tasks
  • MyWork Space to view all tasks and projects assigned to an employee
  • Direct links to marketing tools and applications
  • Develop and manage collateral such as videos, images and content
  • Track projects and tasks
  • Marketing dashboard in Power BI

OPUS Marketing Portal

  • Secure Portal to optimize Marketing Staff collaboration and productivity
  • Team news, calendar, documents, discussions, and task tracking in SharePoint or Office 365 groups
  • Tracking social media communities
  • Developing and sharing content
  • Image Gallery
  • Campaign Management