The pressure of technology revolution 4.0 as well as constant changes in the business environment has been greatly impacting every business. The competitive environment is unpredictable, customers are more proactive and possess more power, brand reputation is no longer a talisman for quality, geographic position is no longer a barrier to transactions. So how can businesses consolidate and maintain their competitive advantages?
Certainly there will not be a common denominator for all, but before thinking about improving the customer experience or finding a new business model, businesses need to look within and change themselves. Excellent operational capacity is a special source of competitive advantage and a prerequisite for starting any transformation strategy.