Why digital transformation? There are challenges, but says Dr Joanne Phoenix, from Sensor City, those who fail to adapt and become digitally-driven will simply fall behind.
The term ‘digital transformation’ has become somewhat of a buzzword in recent years and, as with many other technical buzzwords, few know or understand what it means for them. That’s a problem in itself — if a business leader doesn’t fully understand something, or if the benefits aren’t clear, the road to adoption is unlikely to run smoothly.
