20 Ways To Engage Every Staff Member During A Digital Transformation

By February 22, 2024 blog No Comments

With constantly evolving technology impacting business in a daily capacity, digital transformation has become a top priority for businesses wanting to stay competitive, relevant and successful. However, success hinges on the collective effort of the full staff, not just the IT department.

That’s why leaders must ensure that all employees, regardless of their roles, are actively contributing to and embracing the digital transformation journey. To help with this, 20 Forbes Business Council members offer their best tips to engage and excite staff members across the organization and propel the business toward its digital goals.

1. Ask For Feedback

We always insist on gaining feedback from all of our staff. We need to know what is working, what isn’t working and what we can improve on. – ‘Smitty’ Robert J. Smith, Robert J. Smith Productions

2. Take A User-Centered Approach

For any successful change, we need a user-centered approach versus an IT-centered approach. Create a process and culture such that you discover stakeholder needs holistically and continuously. Then co-create transformation solutions that solve those needs specially. Involve stakeholders when coming up with the solutions and their feasibility and have an ongoing feedback loop on what is working. – Pooja Kohli, Indr

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3. Involve Them In The Process

Do a strategy session with your team to share market insights as to the value proposition. Allow the team to brainstorm and talk about how it could be valuable to them to educate the team and have them feel bought into the process. – Brett Hickey, Star Mountain Capital

4. Hold A Workshop For Idea-Sharing

It’s important to bring the team’s input into the process. You can do this by holding an innovation workshop that includes people of influence (not necessarily managers) from each department. Have them answer what would make them more fulfilled and successful in their role if resources were unlimited and technology capabilities weren’t considered. Let big dreams happen, and then as an IT team, hone in on those ideas. – Delphine Carter, Boulo

5. Promote Collaboration And Open Communication

One way is for leaders to promote open communication and collaboration among these teams. Leaders can foster a culture of innovation to ensure that all staff members feel engaged and invested in the transformation process. This approach not only generates excitement but also helps businesses stay competitive in today’s rapidly evolving digital landscape. – Dr Chibuzor Uwadi, Eat Well & See Well Ltd

6. Lead By Example

Be a leader and lead by example. Demonstrate your own commitment to the digital transformation initiative and actively participate in the process. Your actions will inspire and actively motivate employees to follow suit by contributing their ideas. – Lauren Thew, Bluestone Group

7. Focus On Implementing Requests

To transform your team to a digital world, start at the bottom by asking your team to share ways of updating their tech and processes. Then when IT implements these updates, it will be seen as delivering a request instead of a mandated change. – Joseph Edgar, SnapAds

8. Be Transparent About The Reason Behind The Transformation

Digital transformation is less about technology and more about people. Ensuring that your entire organization knows why you are embarking on the digital transformation journey, how it will impact them and what they need to do to help with the transformation is critical to the success of the digital transformation. Transparency helps build trust, excites the entire team and motivates them. – Rashim Mogha, eWOW

9. Given Everyone Ownership

Changing established habits is difficult. Involving everyone by assigning them responsibilities and encouraging them to share findings with the group is key. This approach of “pulling people to your side of the table” is highly effective. Additionally, it’s important for everyone to understand the goal, timeline and key performance indicators for successful change. – Denys Grabchak, Performetry

10. Identify Collective Pain Points

Simple means of reflection often offer the greatest insights. Ask staff members to keep a log for a week or two that indicates task time and difficulty to identify the greatest time-suck tasks. Communicate clearly that no one’s job is at stake as you begin the effort to allay a common fear, then bring the group together to determine where digital strategies could alleviate company pain points. – Chris Gerlach, Synergy Life Science

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11. Provide Clarity About Change And The Benefits

Be clear in plain English about why you are doing something. If you are using a new productivity tool, explain how the new technology will benefit them. Will they spend less time in meetings? Can they go home earlier? Will it give them gentle reminders about tasks they committed to? Introducing tech for its own sake is not enough. It has to solve a problem or be useful in some way. – Zain Jaffer, Zain Ventures

12. Hold Training Sessions

Encourage regular training sessions on new tools and tech. Empower staff to share ideas and challenges to foster a culture of learning. Recognize and reward contributions outside IT, emphasizing how each role fuels the transformation’s success. – Trey Ferro, Spot Pet Insurance

13. Create A Culture Of Togetherness

Create a culture of excitement and inclusion around the process. Leaders can involve staff members in identifying pain points in current processes and brainstorming digital solutions. Ultimately, a successful digital transformation requires strong leadership, active communication and collaboration from all members of the organization regardless of their job title or level. – Michael Shribman, APS Global Partners Inc.

14. Share Success Stories

I think the best way is to share real-life success stories of other companies that underwent a digital transformation and became more competitive and aligned with key strategic goals. If employees feel like there are opportunities to be unlocked in the future with digital transformation, they are more likely to buy into the idea and provide additional support for the entire strategy. – Erik Pham, Health Canal

15. Implement An Organizational Change Management Strategy

A strong organizational change management strategy is key. Digital transformation is a collaborative effort, making all staff stakeholders. Change is a scary process that will ultimately affect both the culture and the process. Emphasize the “why” of change to build engagement and adoption. Making the process collaborative will ensure there is engagement and excitement for a successful transformation. – Chris Coldwell, Quicksilver Software Development Inc.

16. Promote Continuous Learning

Leaders can ensure all staff members contribute to digital transformation by creating a culture of continuous learning. Offering training sessions and workshops on new technologies can spark excitement and engagement. – Tomas Keenan, Step It Up Academy

17. Offer A Learning Activity With A Reward

Organizing a “Fun Friday Quiz” works. Once the transformation has been made, allow employees to get their hands dirty in the technology. The following week, schedule a fun quiz where a group of employees are asked about how to do different things using the implemented technology. The employees who can answer efficiently should be rewarded. This can make everyone excited about digital transformation. – Krutarth Shah, Avon River Ventures

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18. Remind The Team Of The Vision, Goals And Benefits

Regular and transparent communication of the vision, goals and benefits of the transformation to all departments is crucial. This helps create a shared understanding and enthusiasm among everybody. It is equally important to involve everyone in the process, not just the IT team. When employees feel like they are a part of the decision-making process, they are more likely to adopt technology quickly. – Eran Mizrahi, ingredient brothers

19. Focus On Communication And Training

Digital transformation isn’t just IT’s job; it’s a team effort. As a leader, involve all staff by clearly communicating the benefits and training them in new technologies. This not only boosts their skills but also their enthusiasm, as they will feel integral to the change. – Aleesha Webb

20. Plan A Kickoff Event

Throw a kickoff party for the digital transformation project. Invite staff at all levels to attend and celebrate the exciting changes being made. You can also host an educational session just before the party to ensure team members are on the same page before changes begin. – Emily Reynolds Bergh, R Public Relations Firm

In the context of the Industrial Revolution, applying technology to operating mechanisms in each organization is extremely necessary, and is also an inevitable trend to minimize workload while still ensuring efficiency and enhance its competitive position in the market. Furthermore, applying management software into a business will also help build an organization with a clear system, promoting consistency, transparency and accuracy. Tasken eOffice, researched and built by Opus Solution – a business consultant in Vietnam – is an internal work management system as well as the management of automated, online, user-friendly approval processes, allowing businesses to operate more effectively on the path of digital transformation.

Forbes

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