Despite popular belief, there’s nothing mysterious about the term “digital transformation.” It generally means the shift away from manual procedures to digital technologies in order to automate new or existing business processes, along with the necessary changes to organizational culture and improvements in customer experiences to meet market and consumer demands. This usually translates to creating faster, more convenient ways of doing things, and we can see it in our everyday lives.
Digital transformation is truly revolutionizing every aspect of business, from the back to the front office and from sales and marketing to customer service and experience. Think about all the ways we can interact with a brand. We can shop and purchase online, pay bills and resolve customer service issues. Brands can stay connected via apps, chat, social and more—many times without a spoken word. Of course, the most successful businesses know that a combination of both is best; this requires a certain mindset that accepts the benefits of the new and still appreciates some aspects of the old.
It’s readily noticeable which industries are ahead of others in their digital transformation. Mom-and-pop shops, meaning privately owned small businesses, are likely to be on the borderline, doing some things digitally but relying more on physical functions. Many factories, as well as utilities (like energy, water and gas), still rely more on humans and physical assets rather than digital processes (robotics, connected machines, etc.). But we’re on the brink of a big shift. Some of the more advanced sectors in terms of digital transformation include finance, e-commerce, retail, media and telecom. Education and healthcare are two industries that have made a tremendous shift—primarily out of necessity—over the past two years. Moving forward, every sector will be required to transform.
The reasons behind this transformation could include any number of goals, including streamlining operations, onboarding, manual tasks, enhancing the service or product offerings, empowering employees or engaging customers. Each facet of transformation will have its own set of parameters and desired outcomes.
Complexity is the number one roadblock businesses face along the journey. Digital transformation allows businesses to automate processes utilizing an exhaustive array of software applications and platforms. This can be daunting for companies with little or no experience in high tech. It can be overwhelming, but even this is becoming simplified.
Another not-so-obvious barrier, though apparent in many ways, is the resistance to change. Meetings over the last two years, for example, were primarily via Zoom, Webex or similar conferencing platforms, and there was and still is a wide swath of the population that misses face-to-face interaction. Ideally, we will continue to value in-person collaborations while recognizing the benefits of being able to connect remotely with people all over the world.
How do we ensure end users get better products, services and customer experiences from digital transformation? By listening to feedback. There is no more significant measure of a product or service than the customer response. Like digital transformation itself, this is a process. New offerings and solutions are tried and tested, then tweaked to improve, then tried and tested again until their full potential is realized. Then it’s time to develop a new product. Many businesses rely on customer feedback, case studies and success stories to pinpoint where improvement is necessary or to demonstrate their products’ and services’ value and benefits. It requires collaboration with partners and customers on every level throughout an organization.
There’s no doubt that the transformative future hinges on both the continued evolution of digital technologies and a workforce that is well-prepared, trained and capable of driving digital transformation forward. In the U.S., in particular, this requires closing the existing skills gap that has widened further with the pandemic. In the Red Hat 2022 Global Tech Outlook report, which surveyed 1,341 IT leaders and decision makers, “skill-set or talent gaps” were identified as the top barrier for organizations in achieving their digital transformation goals.
If the past two years have taught us anything, it’s that digital transformation is no longer an option but essential for a wide range of industries, from financial services to healthcare, which is why investments in upskilling and training have exponentially increased. In a recent Gartner report, which surveyed more than 550 human resources leaders, almost 60% of respondents indicated that their top priority in 2022 is building critical skills and competencies.
In 2021, the Forbes Coaches Council published Three Steps To Meet Upskilling And Reskilling Demands Of Industry 4.0, underscoring just how important this will be in the coming digital-first world. Fortunately, there’s a new breed of low-code and no-code development tools to accelerate digital transformation. Take payment processing, for example. A plug-and-play app enables the business to offer customers a credit card pay-by-phone option. This not only offers convenience to customers but also reduces the burden placed on call centers or in-house staff.
For many businesses, digital transformation is formidable, but it need not be. When we consider this the next logical step and natural evolution of the enterprise, we begin to see the value, opportunities and solutions that currently exist to aid in the transition. Working with an experienced partner and implementing solutions one step at a time is a sound strategy that will pave the way for long-term success.
At a time of rapid outbreak of various viruses, there is a growing demand for working from home due to limited travel. As such, companies desperately need a platform that can make it easier for employees to work together and many Vietnam business consultant out there can help them to solve this problem, not only to help you save costs and time, but also improve the productivity of your business.