IT Archives - Opus Solution

Digital Transformation: 12 Big Ways A CMO’s Role Is Evolving

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Aside from a wealth of creative ideas and deep design and branding experience, today’s CMO must possess digital expertise—not only to build strong brands and drive engagement, but also to leverage their unique position in the C-suite. To prove their team’s effectiveness at executing the organization’s marketing strategy (and thus secure the budget needed to continue doing so), the ability to understand and leverage website data, for example, is an essential skill for a CMO to hone. Read More

Five Questions That Determine Where AI Fits In Your Digital Transformation Strategy

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Covid-19 accelerated corporate investment in the digitization of customer and employee experience, which is unlike anything I’ve seen in my 25-year career in digital transformation. Large companies took on an average of 20 initiatives costing at least $1 million in 2023 alone, according to the results of our latest research, and decision-makers expect to take on even more of these types of projects in the next few years. Read More

The Role Of Data-Driven Culture In Digital Transformation Success

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Right now, it won’t come as a surprise that digital transformation initiatives—reinventing business for the digital age—are a top priority for leaders in every industry. They’ve recognized for some time that this work is essential for increasing revenue, reducing operating costs, remaining competitive, and meeting the changing behaviors and expectations of buyers. The COVID-19 pandemic accelerated efforts and today according to Gartner, 87 percent of business leaders consider digital transformation high on the agenda. Read More

Navigating The Digital Frontier: Key Trends In Business Transformation For 2024

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Over the last three years, especially since the emergence of Covid-19, businesses have transformed faster than ever. As a business owner myself, I had to automate many of my processes and make them more suited to a digital landscape. However, even after the world started to go back to normal, these changes stayed in place, and the business world continues to transform each day. Read More