Today, we know that digital transformation is no longer a nice-to-have but a requirement in terms of long-term business success. Throughout this year alone, industries have had to completely change how they do business. The notion of digital transformation efforts isn’t new, but it can be challenging to foster a company culture that’s open to these large-scale transformations. Read More
Digital Transformation Archives - Opus Solution
The world has gone through a massive overhaul, with Covid-19 taking the reins of how things work. The current market has forced several industries to transform for good. The remnants of traditional sales and marketing have evaporated, and it has forced businesses to adapt.
When the pandemic hit, some companies reacted fast and came out on top. Sure, a few happened to offer the right products or services at a challenging time. (A year ago, who would have thought the must-have consumer item of 2020 would be … disinfectant wipes?) But the vast majority that thrived in these difficult times likely weren’t lucky. They were elastic: able to quickly switch how they worked, what they sold and how they marketed their products and services. Read More
Digital technology is at the center of today’s economic development debate due to its wide use during the Covid-19 outbreak. While there is no doubt that the pandemic is amplifying the adoption of new technologies, technological advancements were already changing the world over the past two decades, from living standards to the very nature of our work. Read More
No one could have predicted where 2020 would take us: The last six months alone have produced more digital transformation than the last decade, with every transformation effort already underway finding itself accelerated, and at scale. While many of my digital transformation predictions from a year ago benefited from this shift, others were displaced by more urgent needs, like 24/7 secure and reliable connectivity. What does this mean for 2021? Will core technologies like AI and data analytics still dominate headlines, or will we see newer, previously emerging technologies take the lead? Only time will tell, but here are my top ten digital transformation predictions for 2021. Read More
Today’s enterprises have gold mines of data sitting around collecting dust. This might sound surprising because studies show that companies of all sizes and scopes consider data a critical component of their digital transformations (DX). After all, the more companies learn about their customers, competitors, markets and own internal operations, the more they should be able to apply those insights to DX initiatives. Read More
COVID-19 has made digital transformation more essential than ever. Jump-start your strategy by proactively addressing these common causes of stalls.
The goal of digital transformation is to evolve a brand’s customer experience into one that aligns with the needs and desires of today’s digital customers. Doing this typically requires rethinking the way the customer interacts with the business as well as changing the way the business itself operates. Both of these require a scale of imagination and implementation that can be challenging for many large enterprises. Read More
Customers’ expectations, preferences, changing patterns in how and why they purchase need to be the core of any digital transformation effort. With it, digital transformation projects flourish and take on a life of their own. Without it, I’ve seen digital transformation projects become myopic, narrowly focused, substituting internal metric gains for measures that matter most to customers. Read More
There’s a popular meme circulating on social media right now that asks: Who is driving your digital transformation as a business? The multiple choice style options include the CEO, the CFO, and COVID-19. Read More