The big question for baby boomers and Gen Xers once was, “How many licks does it take to get to the center of a Tootsie Pop?” Today, for Gen Z, the big question is, “How many clicks does it take to get to … anything?” Read More
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Only a few years ago, conversations about artificial intelligence (AI) focused on its ability to predict outcomes through machine learning (ML) and how it enabled us to excel at optimizing and forecasting specific objectives. Read More
Businesses are always absorbing new technology. Whether it is electricity, motorized power, assembly lines or the internet, the competitive nature of markets creates the capital motions that propel businesses to absorb new technology or be left behind. Absorbing new technology requires that executive leadership teams reflect on the optimal balance between protecting a business’s propensity to win and leveraging its capacity for change. Once a target balance of winning while changing has been defined, the business then goes on the journey to transform. Read More
The challenge of digital transformation is more vital than ever. Indeed, to assimilate the various changes underway while remaining resilient in the face of one crisis after another, new technologies represent a significant reinforcement for companies to: Read More
In the rapidly evolving world of technology, digital transformation initiatives are increasingly complex, which necessitates a strategic approach that is both agile and anticipatory. Read More
With constantly evolving technology impacting business in a daily capacity, digital transformation has become a top priority for businesses wanting to stay competitive, relevant and successful. However, success hinges on the collective effort of the full staff, not just the IT department. Read More
Disrupt yourself or risk being disrupted. That’s true in every industry today. But when it comes to the automotive industry, disruption can be a massive opportunity. Read More
In the ever-evolving landscape of contemporary industries, organizations encounter formidable challenges in their quest for a substantial return on investment (ROI) amid the intricate process of digital transformation. The complexities inherent in product development, manufacturing, supply chain management and outbound logistics pose significant hurdles. Read More
Aside from a wealth of creative ideas and deep design and branding experience, today’s CMO must possess digital expertise—not only to build strong brands and drive engagement, but also to leverage their unique position in the C-suite. To prove their team’s effectiveness at executing the organization’s marketing strategy (and thus secure the budget needed to continue doing so), the ability to understand and leverage website data, for example, is an essential skill for a CMO to hone. Read More
Covid-19 accelerated corporate investment in the digitization of customer and employee experience, which is unlike anything I’ve seen in my 25-year career in digital transformation. Large companies took on an average of 20 initiatives costing at least $1 million in 2023 alone, according to the results of our latest research, and decision-makers expect to take on even more of these types of projects in the next few years. Read More
