In the last 15 years, we’ve seen slow but significant advances in AI when it comes to retail. We can all remember when AI-powered “bots,” or virtual assistants, began showing up on most major retail websites to assist with consumer questions and complaints. Soon after, AI began to assist with proactive recommendations for the consumer. Read More
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In a world where growth knows no boundaries, technological change is high on the list of nearly every organization’s top priorities. From my vantage point as a tech leader, I have witnessed the inevitable impact of change and how it propels innovation forward. It is crystal clear that embracing technological advancement is no longer a choice for mere survival; it has emerged as the key to thriving in the digital age. Read More
Impactful DX requires a business-centric approach supported by the right skills, culture, and strategy. Here’s how to assess whether your digital journey is on the path to success.
Technology companies have long helped their clients digitalize their businesses and embrace modern tools, but the pandemic served as a wake-up call for many companies that hadn’t sufficiently prioritized these efforts. Read More
At its core, digital transformation is about innovating new or better ways of doing business through the application of technologies. In the marketing world, we often think of business process improvement initiatives, yet many digital transformation efforts support marketing priorities, such as delivering a seamless omnichannel experience or adding touchpoints to the customer journey. Read More
We’re all familiar with the phrase “digital transformation” at this point. But familiarity doesn’t equate to application. Read More
Every single day, an avalanche of interactions and operations introduces 328.77 million terabytes of data in the digital domain. To put that in perspective, this digit-packed figure is as grand as 328,770,000,000,000 bytes. Read More
Tailoring your business in a digital world that is constantly evolving can be daunting. However, this has become a necessity rather than an option. Digital transformation has the power to change how your business operates and to impact the customer journey, so it’s vital that leaders do what they can to ensure each transformation initiative is successful. Read More
At this point, most small business owners know that digital transformation is necessary for their businesses to survive in today’s continuously disruptive times. And yet, according to David Rogers, a professor at Columbia University and the author of The Digital Transformation Roadmap (available in September), 70% of digital transformation efforts fail. He says that’s because “companies view these efforts as technology problems rather than the organizational challenges they truly are.” Read More
Given the rise of generative AI, the metaverse and web3 technologies, it’s clear that business as we know it is changing. With the rapid advancements in technology and the ever-changing digital landscape, organizations must embrace digital transformation to stay competitive and relevant. Digital transformation is not just about adopting new technologies; it’s about reimagining business processes, enhancing customer experiences, and driving innovation. Here are nine essential steps to create a successful digital transformation strategy: Read More
