Covid-19 accelerated corporate investment in the digitization of customer and employee experience, which is unlike anything I’ve seen in my 25-year career in digital transformation. Large companies took on an average of 20 initiatives costing at least $1 million in 2023 alone, according to the results of our latest research, and decision-makers expect to take on even more of these types of projects in the next few years. Read More
Category Archives: Blog in English
In the dynamic landscape of service-based businesses, particularly in the coaching and consulting industries, the horizon is abuzz with the promise of transformative digital trends in 2024. Read More
Gradually, over the course of the last few decades, the PR industry has transformed beyond recognition. A job that could once be handily accomplished with a Rolodex and a landline now requires fluency in a dozen complex fields, from data analysis to ESG to VR to content marketing, not to mention the constantly shifting universe of social media. Read More
Right now, it won’t come as a surprise that digital transformation initiatives—reinventing business for the digital age—are a top priority for leaders in every industry. They’ve recognized for some time that this work is essential for increasing revenue, reducing operating costs, remaining competitive, and meeting the changing behaviors and expectations of buyers. The COVID-19 pandemic accelerated efforts and today according to Gartner, 87 percent of business leaders consider digital transformation high on the agenda. Read More
The keys to leaving behind the competition and promoting organizational growth are changing significantly in the pharmaceutical industry – even to the extent where data and technology investments are emerging as pivotal factors in differentiation. Among midsize life sciences companies surveyed by IDC, 51% cited enabling digital transformation initiatives as their top business objective. Read More
Over the last three years, especially since the emergence of Covid-19, businesses have transformed faster than ever. As a business owner myself, I had to automate many of my processes and make them more suited to a digital landscape. However, even after the world started to go back to normal, these changes stayed in place, and the business world continues to transform each day. Read More
Business leaders today are expected to deliver on their priorities faster since entering the age of digital transformation. They have to achieve certain business results, set lofty strategic goals, and implement transformational business and operating models while solving a multitude of business challenges. Read More
It’s not news that government leaders and agency operations managers are increasingly expected to do more with less when updating legacy digital tools and integrating new processes. Although the Technology Modernization Fund (TMF) was established five years ago to finance agency improvements in digital transformation and security, there is still a gap between what is needed and what is available, even with President Biden’s $1B addition to the fund in 2021. Teams looking to digitize often get snagged in these budgetary concerns as they balance operating between older and newer systems. Read More
Every new year, Americans spend around $30 billion on fitness memberships and another $11.15 billion on home exercise equipment, but 90% of them quit their health club within just three months of joining, and much of that equipment will end up for sale on Craigslist. Read More
There’s no shame in stopping to ask a few questions when considering whether to digitally transform your business. Whether it’s determining what needs to change or the more complex question of deciding whether you’re prepared for change, gaining insight into your company’s operations is valuable. Even if the conclusions suggest no immediate action, it’s worthwhile. Read More
